摘要
在新技术与新媒介的推动下,电视台新媒体APP平台的建设与应用得以不断创新与完善,在技术应用与创新方法体现出强大优势,采取行之有效的新媒体APP平台技术方法,优化其整体运营成效势在必行。基于此,首先介绍了新媒体背景下传统电视台受到的挑战,详细分析了电视台新媒体APP平台技术应用及类型,并结合相关实践经验,分别从自主开发与微信依托方式等多个方面,就电视台新媒体APP平台技术的运营模式进行了研究。
Under the promotion of new technology and new media,the construction and application of new media app platform of TV station can be continuously innovated and improved.It shows strong advantages in technology application and innovation method.It is imperative to take effective technology methods of new media app platform and optimize its overall operation effect.Based on this,this paper first introduces the challenges faced by traditional TV stations under the background of new media,analyzes the application and types of new media app platform technology in TV stations in detail,and studies the operation mode of new media app platform technology of TV station from the aspects of independent development and Wechat relying mode,which is expected to contribute to the new media app platform of TV station Operation related practice.
作者
王颖
WANG Ying(Penglai Integrated Media Center,Yantai 265600,China)
出处
《中国有线电视》
2020年第10期1173-1175,共3页
China Digital Cable TV
关键词
电视台运营
新媒体
APP平台
技术应用
TV station operation
new media
app platform
technology application
