摘要
随着中华人民共和国文化和旅游部的组建,文化和旅游进入深度融合发展阶段,作为支持旅游发展的重要工具,旅游电商平台也要融入文化元素,转型升级成为文化旅游电商平台。以江西为例,深入分析当前江西各类旅游电商平台的文化融入现状,发现存在文化印象不够深刻、文旅产品尚待丰富、文化挖掘程度不一的问题,提出各平台应分工协作,并通过增设互动体验以加深文化印象、对接用户以助力打造文旅产品、实行人才共享以推进平衡发展的文化融入路径,以促进江西文化旅游业的融合发展,并为文化旅游电商平台的发展提供参考借鉴。
With the establishment of the Ministry of Culture and Tourism of the People's Republic of China,culture and tourism have entered a deep stage of integration and development.As an important tool to support tourism development,tourism e-commerce platform should also be integrated into cultural elements and transformed and upgraded into a cultural tourism e-commerce platform.Taking Jiangxi as an example,this paper analyzes the cultural integration status of various kinds of tourism e-commerce platforms in Jiangxi,and finds that there are some problems that the cultural impression is not deep enough,cultural and tourism products need to be enriched,and the degree of cultural excavation is different.It is proposed that each platform should be divided and cooperated,and add interactive experience to deepen cultural impression,connect users to help create cultural tourism products,implement talent sharing to balance development,and finally promote the integrated development of Jiangxi cultural tourism industry in order to provide a reference for the development of cultural tourism e-commerce platform.
出处
《企业经济》
北大核心
2020年第10期105-110,共6页
Enterprise Economy
基金
2019年江西省文化和旅游厅艺术科学规划项目“基于微信小程序的江西文化旅游手册的设计制作”(项目编号:CS201909258)。
关键词
文化旅游
电商平台
旅游电商
文化融入路径
cultural tourism
e-commerce platform
tourism e-commerce
cultural integration path
