摘要
识别页面风格及页面要素关联性是展示风格与认知风格相匹配的基础。通过词汇学方法构建商品展示网页的风格维度,并采用多元尺度相似性分析从25个样本页面中聚类得到8个代表页面。采用嵌套随机集对页面风格与要素特征认知关系的相关性进行了检验,得到4个维度页面风格及其要素特征关联性。为验证商品展示页面项目要素与风格维度相关性检验与实际页面风格评测维度具有一致性,进一步将要素构成的页面风格预测结果与实验样本用户风格评价值进行了对比T实验,检验结果验证了风格量化模型预测某个商品展示页面的主观评价风格的有效性,及页面风格与设计要素之间存在相关性。
Identifying interface style and the connection of interface elements is the basis of matching demonstration style and perceptual style.The style dimensions of commodities demonstration interface is set up according to lexical methods,and eight representative interfaces are obtained from the clustering of 25 samples by multi-scale similarity analysis.The relativity between interface style and cognitive relations of element characteristics are checked by random nested set,and four dimensions of the relativity between interface style and its element characteristics are obtained.To verify that the relativity between program elements of commodities demonstration interface and its style dimensions is consistent with the testing dimension of actual interface style,further comparison testing is conducted with the predicting results of interface style constituted with elements and the evaluation results of sample customer style.The validity of using style quantization model to predict the subjective evaluation style of certain commodity demonstration interface is verified,and the relativity between interface style and design element is proved.
作者
章蕾
董尹
ZHANG Lei(School of Economics and Management, Hefei University, Hefei 230046, China)
出处
《合肥师范学院学报》
2020年第4期99-105,共7页
Journal of Hefei Normal University
基金
国家自然科学基金青年项目“弱信号生命周期下的供应链风险识别研究”(71603069)
安徽省高校人文社会科学重点项目“基于多元数据的用户认知风格识别研究”(SK2018A0595)。
