摘要
通过对广东省茂名市荔枝和相关冷链产业进行实地调研,从荔枝的市场状况、品牌建设、冷链物流等角度进行了现状分析。发现茂名市荔枝和冷链产业普遍存在效益低、深加工不到位、市场单一、品牌建设欠佳、冷链市场松散以及技术薄弱等问题。提出加强田间预冷、强化信息互联互通、调整荔枝品种结构等措施,以加快发展茂名市荔枝和冷链产业为目标,形成具有核心竞争力、综合效益高的荔枝产业模式。
Based on the field investigation of litchi and cold-chain industry in Maoming,Guangdong Province,this paper analyzes the current situation from the perspectives of litchi market situation,brand construction,cold-chain logistics.It is found that there are many problems in the litchi and cold-chain industry in Maoming,such as low efficiency,insufficient deep processing,single market,poor brand construction,loose cold-chain market and weak technology.In order to speed up the development of litchi and cold-chain industry,litchi industry model with core competitiveness and high comprehensive benefits should be cultivated.
作者
杨娟娟
赵汴
YANG Juanjuan;ZHAO Bian(College of Economic Management,Guangdong University of Petrochemical Technology,Maoming 52500,China;College of economics and management,South China Agricultural University,Guangzhou 510642,China)
出处
《广东石油化工学院学报》
2020年第5期42-46,共5页
Journal of Guangdong University of Petrochemical Technology
关键词
荔枝产业
冷链物流
品牌建设
litchi industry
cold-chain logistics
brand construction
