摘要
新媒体时代下高校作为文化传承与发展的重要阵地,应注重体育文化的传播,促进体育文化繁荣发展,弘扬中华体育精神。抓住新媒体时代下我国高校体育文化传播的机遇,主要是指借助新兴媒介拓宽我国高校体育文化传播主体的类型,延展高校体育文化传播的渠道及形式,在丰富高校体育文化传播的内容信息以及扩大高校体育文化传播的受众规模方面提供了重要机遇。新媒体时代下我国高校体育文化传播面临高校体育文化传播主体意识薄弱、"本土"传播平台建设滞后、海量的信息内容涌入以及监管体系缺失等困境。提出了我国高校体育文化传播的问题消解路径,充分利用新兴媒介,提高高校体育文化传播主体的媒介传播意识,培养传播主体的媒介素养,注重扩大高校体育文化传播规模,提高体育文化传播内容的质量,健全高校体育文化传播相关的监管体系,进一步推动高校体育文化的传播,完善高校体育文化建设。
In the era of new media,as an important position for cultural heritage and development,colleges and universities should pay attention to the dissemination of sports culture,promote the prosperity and development of sports culture,and carry forward the Chinese sports spirit.Seizing the opportunity for the dissemination of sports culture in my country’s colleges and universities in the era of new media mainly refers to the use of emerging media to broaden the types of subjects of sports culture dissemination in universities in my country,extend the channels and forms of dissemination of sports culture in universities,and enrich the content and information of sports culture dissemination in colleges and universities.It provides an important opportunity to expand the audience size of college sports culture dissemination.In the era of new media,the dissemination of sports culture in colleges and universities in our country is facing the dilemma of weak subject consciousness of dissemination of sports culture in colleges and universities,lagging construction of"local"dissemination platform,influx of massive information content,and lack of supervision system.Put forward a solution to the problem of the dissemination of sports culture in my country’s colleges and universities,make full use of emerging media,improve the awareness of media dissemination of college sports culture dissemination subjects,cultivate the media literacy of dissemination subjects,focus on expanding the scale of college sports culture dissemination,and improve the quality of sports culture dissemination content,Improve the supervision system related to the dissemination of sports culture in colleges and universities,further promote the dissemination of sports culture in colleges and universities,and improve the construction of college sports culture.
作者
薛清
隋东旭
XUE Qing;SUI Dong-xu(School of Sports Science,Harbin Normal University,Harbin 150025,China)
出处
《边疆经济与文化》
2020年第8期87-90,共4页
The Border Economy and Culture
关键词
高校
体育文化
新媒体
传播
colleges and universities
sports culture
new media
communication
