摘要
品牌的营销和品牌的推广能够为企业宣传助力,企业在运行品牌营销的过程中,还能提高企业与品牌的名望,树立自身的企业文化,获得消费者的认可。论文首先说明了品牌营销的意义,然后分析了企业品牌营销中存在的问题,最后详细阐述了企业市场营销中的品牌营销策略。
Brand marketing and brand promotion can contribute to corporate publicity.In the process of running brand marketing,enterprises can also improve the reputation of enterprises and brands,establish their own corporate culture,and obtain the recognition of consumers.This paper firstly explains the significance of brand marketing,then analyzes the problems existing in enterprise brand marketing,and finally expounds the brand marketing strategy in enterprise marketing.
作者
李路遥
LI Lu-yao(Hebei University of Economics and Business,Shijiazhuang 050000,China)
出处
《中小企业管理与科技》
2020年第29期152-153,共2页
Management & Technology of SME
关键词
企业
市场营销
品牌营销
市场方向
附加值
enterprise
marketing
brand marketing
market direction
value added
