摘要
纵观媒介的演进过程,人性化需求始终相伴其中。从大历史观的角度分析,媒介形态演进的动态过程总是有迹可循的。卡茨的"使用与满足"理论、麦克卢汉的"媒介即人的延伸"理论、莱文森的"媒介补救"理论以及施拉姆的"选择或然率公式",都说明在媒介的演进中,出现了传受互动实时化、终端载体灵巧化、感官延伸全觉化和信息获取高效化四个方面的规律与发展轨迹,并极有可能在未来出现媒介"终端遁形,场景无限"的发展图景。
Throughout the evolution process of media,humanization need has always been accompanying media. Dynamic evolution process of media form is traceable from the macro history perspective. This paper applies such theories as Elihu Katz’s Uses and Gratifications,Marshall Mcluhan’s the Extensions of Man, Paul Levinson’s Remedial Medium and Wilbur Lang Schramm’s Probability Formula of Choice to analyzing the evolution rule and development process of media form from four aspects:real-time interaction of communicator and receiver,smartness of terminal carrier,all means of sense organ extension and high efficiency of information acquisition. On this basis,the paper portrays such a development prospect as terminal carrier hides away,scene develops infinitely.
出处
《天津师范大学学报（社会科学版）》
CSSCI
北大核心
2020年第5期65-70,共6页
Journal of Tianjin Normal University(Social Science)
基金
天津市哲学社会科学规划委托课题(TJZKZD1602)。
关键词
媒介形态
人性化需求
媒介补救
media form
humanization tendency
remedial medium
