摘要
为提升陕西本土服装企业及品牌创新思路,调研陕西11家服装企业,分析陕西本土服装在款式设计、色彩搭配、材质选用和传播推广等方面存在的问题。结合时代特征及地域文化对服装产业的影响,提出在“一带一路”文化融合背景下,陕西本土服装产品在廓形、色彩及面料特征等方面的创新设计。得出以创新设计为品牌驱动的理念,利用以互动、情感和故事性为特征的多媒体传播方式,提升陕西本土服装品牌的竞争力。
To promote innovation ideas of local apparel companies and brands in Shaanxi province,11 apparel companies in Shaanxi were investigated to analyze the current problems in style design,color collocation,material selection and promotion of Shaanxi local apparel companies.Given the influence of time characteristics and regional culture on the garment industry,under the background of cultural integration of the Belt and Road,the innovative design was proposed of Shaanxi local garment products in silhouette,color and fabric features.The innovation-driven concept was put forward,with which the multimedia communication mode characterized by interaction,emotion and storytelling is applied to enhance the competitiveness of local clothing brands in Shaanxi.
作者
郑佳
ZHENG Jia(School of New Media Arts,Xi’an Polytechnic University,Xi’an 710048,China)
出处
《纺织高校基础科学学报》
CAS
2020年第3期51-57,共7页
Basic Sciences Journal of Textile Universities
基金
陕西省教育厅专项科研计划项目(15JK1330)。
关键词
陕西本土服装
“一带一路”
服装企业
服装品牌
服装设计
Shaanxi native apparel
the Belt and Road
apparel companies
apparel brands
apparel design
