摘要
智媒体时代新闻价值发生着重要的变化,主要体现在新闻实用性、重要性、趣味性和互动性四个层面。新闻价值主要通过用户需求体现出来,把握好新闻价值与用户之间的关系是适应智媒体新闻传播的重要途径。根据新闻价值与受众反馈信息数量呈正比这一关系建立价值关系模型,以用户需求关系来反映新闻价值。通过Matlab技术抓取2019年7月1-31日封面新闻APP中"推荐"栏目中的新闻信息,从用户需求时间、需求内容和需求偏好三个层面分析了新闻信息推送的价值和把握策略,促进智媒体时代新闻信息持续发展。
In the era of intelligent media, news value has witnessed significant changes, reflected mainly in its four aspects: practicality, importance, interest and interaction. News value is represented mainly by user’s needs, and understanding the relationship between news value and users can help us adapt to intelligent news media communication. In this paper we develop a value relationship model based on a directly proportional relationship between news value and audience feedback, and use users’ needs to represent the value of news. We use Matlab technique to gather news data from the "Recommended" column of the Cover News app from July 1, 2019 to July 31,2019, and analyze the value and strategy for news sending from three aspects: time for user needs, contents needed and needs preference, aiming to promote a sustainable development of news information in the era of intelligent media.
作者
黄立佳
HUANG Lijia(Xichang University,Xichang,Sichuan 615022,China)
出处
《西昌学院学报（社会科学版）》
2020年第3期63-66,共4页
Journal of Xichang University：Social Science Edition
关键词
新闻价值
用户关系
需求
智媒体
news value
user relationship
need
intelligent media
