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高职学生市场营销技能竞赛与专业课程融合教学的实践研究——以连云港职业技术学院为例 被引量:2

Practical Research on the Integration of Higher Vocational College Students'Marketing Skills Competition and Professional Curriculum——Take Lianyungang Vocational and Technical College as an Example
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摘要 高职院校将技能竞赛与专业课程进行深度融合,对提升其人才培养水平具有十分重要的意义。通过以连云港职业技术学院专业为例,分析市场营销技能竞赛与专业课程融合教学现状,提出了加强专业课程内容与技能竞赛的融合、在专业课程和实训教学中引入技能竞赛项目、有效开发和运用技能竞赛成果、在专业课程考核中引入技能竞赛评价机制、将专业课程教学由课堂拓展到课外竞赛与集训等融合路径,旨在促进高职院校专业建设与课程改革,为社会培养优秀的专业技能型人才。 The deep integration of skill competition and professional courses in higher vocational colleges is of great signifi cance to improve their talent training level.By taking the specialty of Lianyungang Vocational and Technical College as an example,this paper analyzes the present situation of the integration of marketing skill competition and specialty course,and puts forward the ways to strengthen the integration of specialty course content and skill competition,introduce skill competition project in specialty course and practical teaching,develop and apply skill competition result effectively,introduce skill competition evaluation mechanism in specialty course examination,expand specialty course teaching from classroom to extracurricular competition and group training.
作者 魏加莉 WEI Jia-li(Business College,Lianyungang Technical College,Lianyuangang 222000,China)
出处 《南方职业教育学刊》 2020年第3期22-28,共7页 Journal of Southern Vocational Education
基金 连云港职业技术学院校级科研项目(XYB201909)。
关键词 高职院校 技能竞赛 专业课程 融合 higher vocational colleges skills competition professional courses the fusion
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