摘要
近代报纸的出现与城市发展息息相关,报纸中的广告也与城市消费有着密切联系。文章以吉登斯的“脱域机制”为理论参照,对民国时期成都《新新新闻》报纸中的茶广告与城市现代性的建构关系进行探讨。通过对相关文献的统计、整理和研究之后发现,一方面茶广告是市民生活的反映,另一方面,茶广告也从两个维度建构着城市现代性:一是带动茶消费的现代性转向,二是对喝茶空间的现代性建构。前者将传统消费从地域化情境中抽离出来,后者则促成了新的社会关系网络的形成。
The emergence of modern newspapers was closely related to urban development,and the advertisement in newspapers was also closely related to urban consumption.Based on Giddens’s disembeding Theory,this paper discusses the relationship between tea advertisement and urban modernity in New News Daily in Chengdu during the period of the Republic of China.Through the statistics,collation and research of relevant literature,the author finds that,on the one hand,tea advertisement is a reflection of citizens’ life;on the other hand,tea advertisement is also constructing urban modernity from two dimensions:one is to drive the modernity turn of tea consumption,the other is to construct the modernity of tea drinking space.The former separates the traditional consumption from localised contexts,while the latter contributes to the formation of a new social network.
作者
康亚飞
KANG Ya-fei(School of Literature and Journalism,Sichuan University,Chengdu,Sichuan 610065)
出处
《广西职业技术学院学报》
2020年第4期39-44,63,共7页
Journal of Guangxi Vocational and Technical College
关键词
脱域机制
《新新新闻》
茶广告
城市现代性
disembeding mechanism
New News Daily,tea advertisement
urban modernity
