摘要
[目的/意义]新冠肺炎疫情期间,舆情治理暴露出"失准""低效"等问题,融合智能技术,感知公众信念,从而保障治理决策制定,是舆情治理转型升级的必然路径。信念感知是"情报感知"在突发公共卫生事件背景下的全新演绎,研究内涵和研究路径亟待梳理。[方法/过程]文章在国内外研究基础上,从研究意义、目标、方法、思路和内容等方面,诠释信念感知研究实质,发展出一套研究框架。[结果/结论]利用认知神经学领域相关技术,提升"舆情监测"智慧品质,是治理实践的迫切要求;信念感知研究主要任务是建构信念基础理论、探索感知方法体系和明确研究应用途径;"多元""融合"感知方法体系创设,是感知能力实现的核心。研究结果可指导实践研究开展,帮助舆情领域突破转型困境。
[Purpose/significance]During the COVID-19 epidemic,public opinion governance exposed the problems of"misalignment"and"low efficiency".The development of public opinion governance calls for adoption of intelligent technology to realize public belief perception and ensure the decision-making of governance.Belief perception is a new interpretation of"intelligence perception"in the context of public health emergencies.The research content and research path need to be sorted out.[Method/process]Based on the literature research,this paper interprets the essence of belief perception research and develops the research framework from the aspects of research significance,objectives,methods,ideas and contents.[Result/conclusion]It is an urgent requirement for governor to improve the intelligence quality of"public opinion monitoring"by using cognitive neuroscience technologies;the main task of belief perception research is to construct the basic theory of belief,explore the perception method system and clarify the research application path;to explore the"diverse""merged"perception method system is the core of the realization of perception ability.The conclusions can guide the practice research and promote governance practice breaks through transformation dilemma.
出处
《情报理论与实践》
CSSCI
北大核心
2020年第9期12-16,共5页
Information Studies:Theory & Application
基金
中国博士后面上项目“面向舆情治理的用户信念感知理论与方法研究”的成果,项目编号:2020M671078。
关键词
信念感知
舆情治理
情报感知
事件相关电位技术
眼动追踪
突发公共卫生事件
belief perception
public opinion governance
information awareness
ERPs
eye movement tracking
public health emergencies
