摘要
目的研究湖北省15所部省属医院微信公众平台现状。方法以国家卫生健康委员会网站、湖北省卫生健康委员会网站以及各所医院官方网站为参考,确定湖北省共有15所部省属医院的微信公众平台为研究对象。以2019年7月1日—31日为取样阶段,2019年10月30日为观测截点,统计其微信公众平台7月份发布的全部内容。采用文献研究、描述性统计、内容分析、微信传播指数分析、观察指标等方法进行分析研究。结果15所部省属医院中,14所(93.3%)医院共开通微信公众平台20个,5所(33.3%)医院同时开通服务号和订阅号。服务患者就医体验的功能主要包括身份注册、预约挂号、信息查询、患者反馈、智能导医功能等。微信推文类型主要分为医学科普(38.0%)、医院新闻(11.4%)、就诊服务(15.8%)、党政建设(13.6%)、患者互动(21.2%)。6个(30.0%)微信公众平台的月推文次数少于4次。微信公众平台推文月原创率为16.3%。微信传播指数排名前10的微信公众平台中,8个(80.0%)为服务号,推文传播效果差距较大。结论湖北省部省属医院微信公众平台存在平台类型单一、服务功能不完善、推文频率不合理、推文原创性不够、传播效果不均衡等问题,建议丰富平台类型、完善平台功能、改进推文频率、提高推文原创性、重视传播效果。
Objective To study the current situation of WeChat public platforms in 15 provincial hospitals in Hubei Province.Methods We searched the website of National Health Commission of the People’s Republic of China,website of Health Commission of Hubei Province,and the official website of each hospital.The WeChat public platforms of 15 provincial hospitals in Hubei Province was determined as the research object.Samples were taken in July,2019 and the observation cut-off point was on October 30,2019.All the contents released by the WeChat public platforms in July were counted.Literature research,descriptive statistics,content analysis,WeChat transmission index analysis,observation indicators and other methods were used for analysis and research.Results Among the 15 hospitals,14 hospitals(93.3%)had established 20 WeChat public platforms,and 5 hospitals(33.3%)simultaneously opened service accounts and subscription accounts.The functions of serving the patients’medical experience mainly included identity registration,appointment registration,information inquiry,patient feedback,intelligent medical guidance,etc.WeChat tweets were mainly divided into 38.0%of popular medical science,11.4%of hospital news,15.8%of medical service,13.6%of party and government construction,and 21.2%of patient interaction.The monthly push times of 6 WeChat public platforms(30.0%)were less than 4 times.The monthly original rate of WeChat public platform tweets was 16.3%.Among the top 10 WeChat public platforms in the WeChat communication index,8(80.0%)were service accounts.There was a big gap in the dissemination effect of tweets.Conclusions The WeChat public platform of provincial hospitals in Hubei Province has problems such as single type of WeChat public platform,imperfect service functions,unreasonable tweets frequency,insufficient originality of tweets,and uneven communication effects.It is necessary to enrich platform types,improve platform functions,ameliorate the frequency of tweets,improve the originality of tweets,and pay attention t
作者
金慧鹏
韩世曦
冯占春
JIN Huipeng;HAN Shixi;FENG Zhanchun(School of Medicine and Health Management,Tongji Medical College,Huazhong University of Science and Technology,Wuhant Hubei 430030,P.R.China;Hubei Provincial Key Research Base of Humanities and Social Sciences:Rural Health Service Research Center,Wuhan,Hubei 430030,P.R.China)
出处
《华西医学》
CAS
2020年第9期1101-1107,共7页
West China Medical Journal
基金
国家自然科学基金(71673098)。
关键词
部省属医院
微信公众平台
服务功能
传播效果
Provincial hospitals
WeChat public platform
Service function
Dissemination effect
