摘要
在媒介融合的时代背景下,新媒体的蓬勃发展、新兴媒介技术的推广应用,在使新闻报道舆论格局发生深刻变革的同时,也使受众对新闻信息选择的渠道和途径日益丰富多元。新闻生产者与传播者在媒介文本的生产过程中,对受众接受与审美规律和特性的关系把握越来越不容忽视。接受美学是反映创作、作品、读者之间关系的理论,其研究视角是以读者为中心。将接受美学引入新媒体环境下的新闻报道传播研究当中,强调接受者在审美过程中的重要地位与作用,从受众角度出发,探讨在新媒体环境下新闻生产者与传播者通过研究受众的接受规律与审美追求,创新话语方式和传播手段,充分发挥新媒体的传播优势,使新闻报道的内容表达和传播达到最佳接受效果,引领公众舆论场,助力新闻传播事业的积极健康发展。
In the era of media integration,the vigorous development of new media and the promotion and application of new media technologies not only bring about profound changes in the pattern of news reports and public opinions,but also make the channels and approaches of news information choices increasingly rich and diversified.In the process of media text production,the relationship between audience acceptance and aesthetic rules and characteristics of news producers and disseminators is becoming more and more important.Reception aesthetics is a theory reflecting the relationship between creation,works and readers,and its research perspective is reader-centered.To introduce reception aesthetics under the new media environment of the news dissemination study and emphasize the important status and role of the receiver in the aesthetic process.From the perspective of the audience,this will discuss the audiences’reception rules and aesthetic pursuits of news producers and communicators under the background of new media,innovate ways of discourse and communication means,give full play to the spread of new media advantage,make the news content expression and transmission to achieve the best effect of accept,lead the public opinion field,spur positive and healthy development of the undertaking of news dissemination.
作者
孙晓青
Sun Xiaoqing(Xinjiang Arts University,Urumqi 830000)
出处
《新疆艺术学院学报》
2020年第3期13-21,共9页
Journal of Xinjiang Arts University
关键词
新媒体
新闻报道
接受美学
受众
互动
New Media
News Report
Reception
Aesthetics
Audiences Interaction
