摘要
随着2008年北京奥运会的成功举办和体育市场的逐步开放,城市体育作为城市经济文化活动的一种重要形式,在我国城市体育事业有了更加广阔的发展前景。马拉松以其独特的魅力在城市的发展中发挥着越来越重要的作用,并在全国掀起了热潮。大型活动举办马拉松赛已成为一个重要的营销决策和城市发展战略,提高城市的品牌和口味很好的桥梁。本文从不同的角度对马拉松进行了研究。
With the success of the 2008 Beijing Olympic Games and the gradual opening of the sports market,urban sports,as an important form of urban economic and cultural activities,has a broader development prospect.Marathon,with its unique charm,is playing an increasingly important role in the development of cities,and has set off an upsurge in the whole country.Large-scale marathon events have become an important marketing decision-making and urban development strategy,which is a good bridge to improve the brand and taste of the city.This paper studies marathon from different angles.
作者
钟丽
Zhong Li(Sport Department,Guangzhou College of Technology and Business,Guangzhou 510850,Guangdong,China)
出处
《体育科技文献通报》
2020年第10期148-150,共3页
Bulletin of Sport Science & Technology
关键词
城市马拉松赛事
价值评估
理论基础
实践路径
city marathon events
value assessment
theoretical basis
practical path
