摘要
斯图亚特·霍尔"解码论"提出的"对立码"概念关注了编码与解码内容的"差异性",而解构主义则进一步强调文本意义的延异与非确定性,使受众对文本意义诠释走向多元开放。基于解构主义的解码观,结合当下社交媒体的去中心化结构与后现代社会基本状况,本文从"盗猎"式、戏谑性、情绪化、受限式四个方面阐述受众解码的后现代式嬗变,以探索当下语境中受众对传者意义展现出的解构欲望。
The concept of "opposite code" put forward by Stuart Hall’s "decoding theory" focuses on the difference between encoding and decoding content, while deconstructionism further emphasizes the difference and uncertainty of the text meaning, which makes the audience’s interpretation of the meaning of the text diversified and open. Based on the decoding view of deconstructionism, combined with the decentralized structure of social media and the basic situation of post-modern society, this paper expounds the postmodern evolution of audience decoding from four aspects of "poaching", "bantering", "emotionalization" and "restriction", so as to explore the audience’s desire for deconstruction in the current context.
作者
刘国强
粟晖钦
Liu Guoqiang;Su Huiqin(School of Journalism and Communic ation,Sichuan International Studies University;School of Journalism and Communication.Sichuan International Stiulies University)
出处
《新闻界》
CSSCI
北大核心
2020年第8期31-39,94,共10页
Journalism and Mass Communication
基金
国家社科基金西部项目“话语理论框架下中国网络民族主义集群行为与价值引导研究”(17XXW003)。
关键词
文本解码
后现代
解构
文本盗猎
戏谑性
text decoding
postmodernism
deconstruction
text poaching
bantering
