摘要
短视频是当下最为流行的一种网络视听媒介,因内容题材多样和信息即时而迅速传播。其中,"男扮女"作为一种独特的娱乐现象备受关注。"男扮女"的现象自古有之,但随着性别问题的研究和女权主义运动的发展,男扮女已然脱离了以往完全从自然生物学角度对待性别的认知,变的更加包容和开放。本文讨论了短视频中"男扮女"现象作为一种商业营销行为的表演动机与性别意识,认为是一种超性别的性别表演,并以此塑造个人社会身份。在性别竞争的问题上,扮演女性的男性通过表演女性再对其进行编码、重塑,是一种特殊的文化制作。在男扮女的现象中,依然存在了性别差异的矛盾,表演背后实际隐含了传统的男性本位思想和当代消费文化。
Short videos are the most popular network audiovisual media because of its variety of content and easily spread.Among these short videos,"men dressing up as women"as a unique entertainment phenomenon has attracted much attention.This phenomenon has existed since ancient times;however,with the development of the research on gender issues and feminist movement,men dressing up as women has already left the previous cognition of treating gender from a natural biological perspective to more inclusive and open.This paper reveals the performance motivation and gender consciousness behind the phenomenon of"men dressing up as women"in short videos as a kind of commercial marketing behavior,and considers it as a kind of supra-gender performance to shape individual social identity.On the issue of gender competition,it is a special cultural production for men who play women to encode and reshape them by acting women.In the phenomenon of men dressing up as women,there still exists the contradiction of gender difference.
出处
《新闻界》
CSSCI
北大核心
2020年第7期88-95,共8页
Journalism and Mass Communication
关键词
短视频
男扮女
性别
文化
消费
Short videos
Men play women
Sex
Culture
consumption
