摘要
站在全产业视角下,在调研的基础上,结合湛江农垦菠萝产业发展中出现的一些问题,从菠萝品质提升与品牌塑造角度出发,深入分析湛江农垦菠萝产业发展目前在品种、营销渠道、产业链合作、供需双方信息、预冷与分级处理、深加工等方面面临的困难和瓶颈,提出了全产业链视域下的湛江农垦菠萝产业顶层设计方案,即从做实产业链地基、做优产业链上游、做活产业链下游3方面进行菠萝果品品质提升及品牌塑造,以提升湛江农垦菠萝产业的竞争力。
Surveys of the pineapples industry in Zhanjiang State Farms were made,and problems arising from the industry were analyzed in varieties,marketing channels,industrial chain cooperation,information from both the supply and the demand,precooling and grading,and deep processing for pineapple quality improvement and branding.A top-level design scheme for the pineapple industry of Zhanjiang State Farms was put forward,such as strengthening the foundation of industrial chain,optimizing the upstream and the downstream of the industry for quality improvement and brand building of pineapple in order to improve the competitiveness of pineapple industry in Zhanjiang State Farms.
作者
黄建辉
HUANG Jianhui(School of Administration,Guangdong AIB Polytechnic College,Guangzhou,Guangdong 510507,China;Guangdong State Farms Research Center for Economic and Rural Revitalization,Guangzhou,Guangdong 510507,China)
出处
《热带农业科学》
2020年第7期124-131,共8页
Chinese Journal of Tropical Agriculture
基金
教育部人文社会科学青年基金项目(No.15YJC630037)
广州市哲学社科规划2020年度课题(No.2020GZGJ252)
广东省农垦总局项目(No.GDNK201903)
广东云浮社科项目(No.2020云社研[6]号)。
关键词
全产业链
菠萝产业
品质提升
品牌塑造
湛江农垦
whole chain of industry
pineapple industry
quality improvement
brand building
Zhanjiang State Farms
