摘要
代表传统文化的古镇与代表现代文化的酒吧看似是相互矛盾的两个事物,但近年来古镇中发展酒吧街却成为了古镇旅游开发者青睐的发展模式之一,那么游客如何看待这种开发模式呢?文章基于游客的具身体验视角,以凤凰古城及其酒吧街为例,通过半结构式访谈法与观察法,探究游客是如何通过体验来认知酒吧与古镇之间的相互关系的。研究发现:(1)游客在酒吧与古镇的具身体验是白天相融、夜晚互补的,因此,游客认同酒吧与古镇的结合是协调且不冲突的。这区别于以往的研究,将酒吧与古镇视为是可表征的"文本",认为代表不同文化的酒吧与古镇是相互对立的。(2)游客的体验研究正处于具身范式的转型期,少数学者展开了理论探讨,但仍缺少案例支撑。古镇中的酒吧提供了一个探讨具身体验理论的经验性实例;研究结果补充说明了时间是影响游客具身体验的重要维度之一。同时,该文对旅游目的地如何开发消费空间具有现实指导意义。
Bars and ancient towns are seemingly contradictory because they symbolize modern and traditional elements.However,in recent years,the growth of bar streets in China’s ancient towns has gradually become a recognized tourism development model.It is necessary to investigate why such seemingly contradictory features develop in a harmonious manner and how tourists experience such two combined attractions.By applying the theory of embodied experience,this paper examines how tourists perceive the relationship between bars and ancient towns through an analysis of their experience at such places.This research undertook a case study of the bar street in Fenghuang Ancient Town.Data were collected through semi-structured interviews and local observations.The study made the following findings.First,in previous studies,bars and ancient towns have been identified as a"text"or"stage":the bar represents Western city culture and the ancient town embodies traditional Chinese culture;thus,they are perceived as seemingly contradictory elements.However,tourists experience both bars and ancient towns from the perspective of their embodied experience:they place their bodies in a particular place.Their perceptions of bars and ancient towns are affected by their physical presence there,their situation,and their cognition.The embodied experience of tourists in bars and ancient towns are intrinsically consistent and complementary.For example,tourists go to an ancient town to spend time during the day;the bar provides a place for tourists to rest and relax.From a bodily perspective,tourists are relaxed in both bars and ancient towns:that reflects intrinsic consistency.Furthermore,the bar in the evening enriches the tourists’experience in the ancient town:such experience adds to the tourists’personal experience,which is fundamentally connected with their perceptions of the ancient town.Accordingly,tourists are able to accept the combination of bars and ancient towns as an attraction.Second,research on the embodied experience of tourists
作者
陈霄
陈婉欣
CHEN Xiao;CHEN Wanxin(Management School,Shenzhen Polytechnic,Shenzhen 518055,China;Management School,Shenzhen Institute of Information Technology,Shenzhen 518172,China;Business School,University of Technology Sydney,Sydney 2007,Australia)
出处
《旅游学刊》
CSSCI
北大核心
2020年第9期113-122,共10页
Tourism Tribune
基金
国家自然科学基金项目“乡村性及其对乡村旅游的影响研究:认知模型构建和反馈机制解析”(41901176)
广东省教育厅高校人文社科一般项目“中外消费者在中国城市休闲空间行为比较研究”(2018GWQNCX152)共同资助。
关键词
游客
旅游吸引力
古镇
酒吧
具身体验
tourists
tourism attraction
ancient town
bar
embodied experience
