摘要
新媒体时代的到来对传统媒体造成一定冲击,引发传统媒体服务的变革思考。电视新闻节目作为传统媒体的信息播报形式,基于新媒体的时代环境,创新转型是关键。新媒体环境下电视新闻节目发展以多媒介融合为主导,驱动内容、形式及互动的创新,带给观众不一样的节目观看体验。只有顺应形势、抓住机遇、改革调整,电视新闻节目才能保持时代的影响力与号召力,实现与新媒体“分庭抗礼”到“合作共赢”的发展转变。本文主要就新媒体环境下电视新闻节目的发展进行分析,在明确新媒体服务优势的基础上,探讨电视新闻节目的变革路径,以期带来新媒体环境下电视新闻节目价值的持续发挥。
The arrival of the new media era has impacted the traditional media to some extent,which has led to the reform of traditional media services.As a form of information broadcast by traditional media,TV news programs are based on the new media environment,and innovation and transformation are the key.Under the new media environment,the development of TV news programs is dominated by multimedia integration,which drives the innovation of content,form and interaction,and brings different program watching experiences to the audience.Only by adapting to the situation,seizing the opportunity and reforming and adjusting,can TV news programs keep the influence and appeal of the times and realize the development and transformation from"competing against each other"to"win-win cooperation"with new media.This paper mainly analyzes the development of TV news programs under the new media environment,and on the basis of clarifying the advantages of new media services,discusses the transformation path of TV news programs in order to bring the value of TV news programs into continuous play under the new media environment.
作者
陈丽鑫
Chen Lixin(Media Center of Gaozhou City,Guangdong Province,Gaozhou 525200,Guangdong Province)
出处
《卫星电视与宽带多媒体》
2020年第15期114-116,共3页
Satellite TV & IP Multimedia
关键词
新媒体
电视新闻
节目
改革
发展策略
new media
Television news
Programs
Reform
Development strategy
