摘要
多屏时代,受众的节目收视兴趣、收视方式发生了明显的变化,这在较大程度上冲击了电视节目的传播效果。作为视听类传统媒体,电视媒体应将发展的重心放在视觉的创新上,努力为受众创造不一样的视觉感官享受,使其能够忠实于电视节目。文章在分析多屏时代电视节目传播中遭受的冲击的同时,对视觉设计在电视节目中的体验以及对节目传播竞争力提升方面的影响进行解读,然后结合多屏时代节目受众的兴趣、习惯提出电视节目视觉设计的有关策略,以促进电视节目视觉设计效果的科学提升。
in the multi screen era,the audience's interest in watching programs and the viewing methods have changed significantly,which has greatly impacted the transmission effect of TV programs.As a traditional audio-visual media,TV media should focus on the development of visual innovation,and strive to create different visual sensory enjoyment for the audience,so that they can be faithful to TV programs.This paper analyzes the impact of TV program communication in the multi screen era,at the same time,interprets the experience of visual design in TV programs and the impact on the promotion of program communication competitiveness.Then,combined with the interests and habits of the audience in the multi screen era,this paper puts forward the relevant strategies of TV program visual design,so as to promote the scientific improvement of the visual design effect of TV programs.
作者
刘惠芬
Liu Huifen(chief editor's office of Hunan Satellite TV,Changsha,Hunan 410003)
出处
《卫星电视与宽带多媒体》
2020年第15期37-40,共4页
Satellite TV & IP Multimedia
关键词
多屏时代
电视节目
视觉设计
节目效果
multi screen era
TV program
visual design
program effect
