摘要
基于媒体融合在信息采集、内容编辑、资源共享、信息发布、产业经营等方面的巨大优势,广播媒体也在加速推进内容生产平台的升级改造,以适应广播媒体融合发展对技术生产平台的应用需求。本文阐述了宁波广播电视集团广播融媒体内容生产平台建设和应用,该平台由资源聚合、移动采编、直播互动、多媒播送、分析评价等应用模块组成,实现了内容资源共享、生产流程优化、多渠道传输等方面的应用需求,有效提升了广播内容生产生产平台的综合技术性能。
Based on huge advantages of media convergence in information collection, content editing, resource sharing, information release, industrial operation, etc., broadcasting media is also accelerating upgrading and transformation of content production platform to meet application requirements of broadcasting media convergence development. This paper describes construction and application of Ningbo Radio and Television Group’s broadcasting converged media production platform. The platform is composed of application modules such as resource aggregation, mobile editing, live interaction, multi-media broadcasting, analysis and evaluation, which realizes application requirements of content resource sharing, production process optimization, multi-channel transmission, and effectively improves overall technical performance of broadcasting content production platform.
作者
陈军
Chen Jun(Ningbo Radio and TV Group,Zhejiang 315000,China)
出处
《广播与电视技术》
2020年第5期58-61,共4页
Radio & TV Broadcast Engineering
关键词
广播媒体
媒体融合
内容生产
流程优化
Broadcasting media
Media Convergency
Content production
Process optimization
