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当前融媒体建设的关键问题与路径研究 被引量:2

Key Issues and Path Research on the Current Integrated Media Construction
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摘要 移动互联网、大数据、人工智能、5G等技术的发展,推动媒体融合进入融媒体建设。实施和落地进入新的发展阶段,媒体融合从单纯相加到融合,不仅体现在媒体融合中要借助新媒体技术的力量以此建设新型主流媒体,或者利用互联网思维在舆论管控、内容生产、机制体制等方面进行自我创新。在融媒体建设中要处理好技术与内容、产品与媒体发展的关系,利用先进的媒体技术,开发出不断更新、迭代的媒体产品,用先进的媒体技术保持内容的新鲜感。跟上时代发展的要求。同时,融媒体建设要秉持初心,要牢记以人为本,时刻反省融媒体建设的出发点和落脚点——为广泛的媒体受众提供优质健康的信息服务。 The development of mobile Internet,big data,artificial intelligence,5G and other technologies to promote media integration into the construction of integrated media.Implementation and landing into a new stage of development,media integration from simple to integration,not only reflected in the media integration to use the power of new media technology to build a new type of mainstream media,or the use of Internet thinking in public opinion control,content production,mechanism system and other aspects of self-innovation.In the construction of integrated media to deal with the relationship between technology and content,products and media development,the use of advanced media technology,the development of continuous updates,iteration of media products,with advanced media technology to maintain the content of freshness.Keep up with the requirements of the times.At the same time,the construction of integrated media should uphold the beginning,to keep in mind the,always reflect on the media starting point and landing point-for a wide range of media audiences to provide quality and healthy information services.
作者 刘鑫 Liu Xin(Heilongjiang University,150000)
机构地区 黑龙江大学
出处 《卫星电视与宽带多媒体》 2020年第14期156-158,共3页 Satellite TV & IP Multimedia
关键词 媒体产品 媒体内容 融媒体 Media products Media content convergence media
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