摘要
移情设计最早在产品设计中提出,但在其他艺术类创作中,无论是传统的绘画、书法,还是现代的一些招贴设计,移情的理念其实早已运用其中。而将"移情"的设计策略运用到公益海报设计中,最核心、最重要的一点就是要紧密结合普通社会大众的情感。它是利用大众熟知的事物,以及人们对社会生活的体验和感知,以图形、画面、色彩、文字等作为传播媒介,将作者所传达的精神巧妙地表现在海报中,使受众能以己及人、以己度物、物我交感与作品情感互动,进而形成情感认同,最终得以体现公益海报设计作品的价值。
Empathic design was first proposed in product design,but in other artistic creations, whether traditional painting,calligraphy or modern poster design, the concept of "empathic" has already been applied. The core and most important point of applying the design strategy of "empathy" to the design of public welfare posters is to closely combine the emotions of the general public. It is to use the familiar objects of the public, as well as the demand of the social life experience and perception, such as graphics, pictures, color, text as a medium of communication, the author conveys the spirit of clever performance in the poster, can make the audience to yourself and others, to oneself of, I am sympathetic, emotional interaction with works, and emotion recognition, ultimately to reflect the value of the commonweal poster design works.
作者
李天
Li Tian(School of Design,Guangxi University of Art,Nanning,Guangxi,530007)
关键词
移情设计
公益海报设计
情感认同
Empathy Design
Public Welfare Poster Design
Emotional Identity
