摘要
为进一步推动我国乒超联赛的职业化、市场化发展,更好实现国家对竞技体育发展的新要求,以人文地理学理论为基础,结合基尼系数等方法,对1999—2018赛季我国乒超联赛俱乐部在时间轴和地域分布上的特征进行研究。得出:18个赛季中,乒超联赛俱乐部数量呈"波浪式"的变化趋势,共有102支队伍重组与解散,形成由赛季初的16支队伍上升到现阶段的20支的格局,但联赛俱乐部数量仍有上升空间;俱乐部的名称与主场城市更替频繁,不利于赛事营销、品牌打造和稳定的消费群体的形成;俱乐部整体分布呈现不均衡的状态,有84.3%的俱乐部分布东部沿海经济发达的8个省份,仅15.7%的俱乐部分布在西部、中部和东北地区的9个省份,空间集聚度上呈现集聚状态;主场城市选择以直辖市、省会城市为首选,比例为55.7%,并呈现较强稳定性。提出:乒协"简政放权"宏观把控,发挥俱乐部经营活力与市场的导向作用;借鉴"山东鲁能"形式的俱乐部所有权形式,稳定俱乐部发展;开发中西部乒乓球市场,形成合理俱乐部分布;继续实行"双主场",满足观赏需求。
In order to further promote the professionalization and market-oriented development of China Table Tennis Super League,realize the new requirements of the country for the development of competitive sports.Based on the theory of human geography and the Gin coefficient,we studied the characteristics of the table tennis league club in 1999-2018 season on the time axis and regional distribution.It is concluded that in 18 seasons,the number of table tennis super league clubs showed a"wave-like"trend,a total of 102 teams were reorganized and disbanded,forming a pattern from 16 teams at the beginning of the season to 20 at the present stage,but the number of league clubs still has room to rise;the name of the club and the home city The overall distribution of clubs is uneven,with 84.3%of the clubs distributed in 8 provinces with developed eastern coastal economy,only 15.7%of the clubs distributed in 9 provinces in the western,central and northeast regions,and the spatial concentration was concentrated.Put forward:table tennis association"decentralization"macro-control,play the club business vitality and market-oriented role;learn from the right form of"Shandong Luneng"clubs,stable club development;develop the central and western table tennis market,form a reasonable club distribution;continue to implement"double home"to meet the viewing needs.
作者
徐金陆
刘昌黎
王康锋
XU Jinlu;LIU Changli;WANG Kangfeng(Dept.of Research,Tianjin University of Sport,Tianjin 301617,China;Dept.of Graduate,Tianjin 301617,China;School of PE,Guangxi Normal University for Nationalities,Chongzuo 532200,China)
出处
《天津体育学院学报》
CAS
CSSCI
北大核心
2020年第4期480-485,共6页
Journal of Tianjin University of Sport
基金
天津市“十三五”教育科学规划课题(项目编号HE4016)
天津市哲学社会科学规划项目(项目编号:TJTY17-005)。
关键词
中国乒超联赛
职业乒乓球俱乐部
地域分布
空间集聚度
主场城市
China Table Tennis Super League
professional table tennis club
regional distribution
spatial agglomeration
home city
