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新媒体环境下开封毛笔制作技艺传承创新的路径

Inheritance of Writing Brush Skills in Kaifeng City under the New Media Situation Innovation Path Analysis
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摘要 开封的毛笔制作技艺有着悠久的历史,是开封市的一块文化瑰宝,但如今面临后继无人、关注度日益下降的问题,甚至有失传的危险。移动互联网技术的快速发展为开封毛笔制作技艺的传承创新创造了条件。新媒体环境下,应搭建“开封毛笔制作技艺”数字展示交流平台,开辟新的传播渠道,拓展市场空间,以有效解决开封毛笔制作技艺传承与发展的问题。 Kaifeng's writing brush making technique has a long history,but now it is faced with the problem that it is difficult to inherit and even to decline.In recent years,the rapid development of mobile Internet technology also provided new communication channels and more innovation possibilities for the inheritance of brush making technology.Under the new media environment,the construction of digital platform and the expansion of the market are of great significance to solve the problem that there is no successor in Kaifeng's writing brush skill inheritance and the decreasing attention.
作者 陈子龙 许书铭 CHEN Zilong;XU Shuming(School of Journalism and Communication,Henan University,Kaifeng 475001,Henan)
出处 《开封大学学报》 2020年第1期21-22,共2页 Journal of Kaifeng University
基金 2019年度全国大学生创新创业项目(201910475019)。
关键词 开封毛笔制作技艺 新媒体 传承创新路径 Kaifeng's writing brush skills new media inheriting the path of innovation
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