摘要
打造世界一流"绿色食品牌"战略举措是云南省坚持绿色发展理念、推进农业绿色发展、打造农业品牌的重要手段,对贯彻实施乡村振兴战略、促进全省农业农村经济可持续发展具有重要意义。云南省森林覆盖率高、生物种类繁多,拥有独特的自然资源禀赋和良好的生态环境系统,传统农业与现代农业并存,在茶叶、花卉、蔬菜、水果、坚果、咖啡、中药材、肉牛等方面已形成优势产业,是发展绿色农业、优质农产品的优良之地。从打造世界一流"绿色食品牌"的背景及其内涵特征入手进行分析,围绕云南省政府的发展战略,结合实际情况从优化产业基础建设、加强农产品质量监控、培育"绿色食品牌"市场主体、加大市场开拓品牌创建力度、完善考核机制等方面提出相关建议。
The strategic measure to build the world-class green food brand is the important means for Yunnan province to adhere to the concept of green development, promote the green development of agriculture,and build the agricultural brand, which is of great significance to the implementation of rural revitalization strategy and the promotion of sustainable development of agricultural and rural economy in the whole province.It is high forest coverage rate and plentiful with the biological variety in Yunnan province, which is with unique natural resources and good ecological environment system, traditional agriculture and modern agriculture are coexist, there has formed the advantage industries such as tea leaves, flowers, vegetables, fruits, nuts, coffee,medicinal herbs, beef cattle and so on. Yunnan is a good place for the development of green agriculture, high quality agricultural products. Staring from the analysis of the background and connotation characteristics to create the world-class green food brand and combining with the developing strategy and the reality of Yunnan province, relevant suggestions were put forward from optimizing the industrial infrastructure, strengthening the agricultural products quality supervision, fostering the subjects of green food brand market, exploring marketing brand creation, perfecting the assessment mechanism and so on.
作者
钱琳刚
和玉林
Qian Lingang;He Yulin(Green Food Development Center of Yunnan Province,Kunming 650224,Yunnan;Green Food Development Center of Diqing Tibetan Autonomous Prefecture,Diqing 674499,Yunnan)
出处
《农业展望》
2020年第6期70-74,共5页
Agricultural Outlook
基金
云南省打造“绿色食品牌”项目。
关键词
绿色农业
优势产业
绿色农产品
品牌建设
云南省
green agriculture
advantage industry
green agricultural products
brand construction
Yunnan province
