摘要
社会教化是提高国民素质、推动社会和谐发展的重要手段。视觉传达设计是以实现社会传播为目的的艺术行为,区别于一般教育形式的潜在社会教化功能,它可以提高不同人群的文化素质与精神素质。设计者从创意题材、创意形式以及情感认同等方面着手,关注不同地域、不同文化、不同年龄人群的信息接受差异,运用不同方式开展视觉传达设计,能使人们轻松自觉地产生艺术联想与情感认同,并形成价值判断。视觉传达设计不仅可以有效传播信息,给人呈现外在的视觉审美感受,还能够在有效传播信息时,运用作品的审美元素与信息元素对受众心理产生由内而外的感化与触动,使人们从中感知、领悟、体会到视觉作品对人的思想引领与行为约束,从而实现社会教化功能。
Socialization is an important means to effectively improve the quality of the people and promote the harmonious development of society.Visual communication design is an artistic behavior to achieve social communication and information sharing.It has the potential educational function,which is different from the general form of education,so as to improve the cultural and moral quality of different groups.From the aspects of artistic theme,form and appreciation,we should pay attention to the differences of information acceptance among different regions,cultures and age groups,and use different ways to carry out visual communication design,for the purpose of artistic imagination,emotional identity and value judgment in an easy and autonomous manner.Visual communication design can not only effectively spread information and provide the visual experience,but also influence the audience’s psychology by using the aesthetic elements and information elements of the works,guide people’s ideology and behavior,so as to fulfill the social education function.
作者
戴勇
DAI Yong(School of Art and Design,Yancheng Teachers University,Yancheng 224007,China)
出处
《盐城师范学院学报（人文社会科学版）》
2020年第2期70-77,共8页
Journal of Yancheng Teachers University（Humanities & Social Sciences Edition)
基金
江苏省社会科学基金项目“新时代我国城市社区文化视觉传播优化研究”(19YSD010)。
关键词
视觉传达设计
社会教化
信息传播
情感认同
价值判断
visual communication design
socialization
information dissemination
emotional identity
value judgment
