摘要
现今社会处于一个大数据时代、信息化时代,信息技术飞速发展,推动着网络的不断进步和内容充实,在这一环境中受到影响较为巨大的一个产业就是媒体,数字化媒体应运而生,媒体传播的方式、形式等发生了翻天覆地的变化,对传统媒体造成了巨大冲击,而传统媒体具有其存在的必要性和价值,任由新媒体完全取代反而会限制媒体的发展,以及扭曲媒体的价值和媒体的作用。就大数据下传统媒体与新媒体融合发展路径进行探究,寻找大数据时代下媒体发展的科学道路。
The present society is in big data age and information age,the development of information teohnology is promoting the network with the unceasing progress and the enrichment content.In this environment,one of the industries that has been greatly affected is the media.Digital media came into being at the historic moment.The way and form of media communication have undergone earth-shaking changes,causing a huge impact on traditional media,but the traditional media has its existence necessity and value.Leting the new media replace traditionl media completely will limit the media development,as well as distort the media value and media function.This paper explores the integration of traditional media and new media in the era of big data,in order to find a scientific way of media development in the era of big data.
作者
李立成
LI Licheng(Chengde Daily Evening News Press Department, Chengde 067000, China)
出处
《中国有线电视》
2020年第7期784-785,共2页
China Digital Cable TV
关键词
大数据时代
传统媒体和新媒体
融合发展路径
big data era
traditional media and new media
integrated development path
