摘要
基于2011—2017年我国省级面板数据,以二氧化硫、氮氧化物和烟粉尘三种大气污染物的排放强度作为雾霾污染的测度指标,在风险感知理论视角下构建雾霾影响入境旅游规模的回归模型,运用双向固定效应模型进行实证分析,发现雾霾已对我国入境旅游规模产生了较为明显的负向影响,但对港澳台游客规模的负向影响不明显,表明外国游客市场对雾霾污染更敏感,即雾霾影响入境旅游的游客风险感知具有异质性特征。进一步从不同污染程度区域考察风险感知的异质性,发现污染更为严重的北方地区其雾霾的负向影响较南方地区显著,各地区雾霾对外国游客规模的负向效应均显著高于对港澳台游客规模的负向效应,再次证明外国游客对雾霾风险的感知更为强烈。因而,加大雾霾污染治理尤其是对严重污染地区的治理,根据游客风险感知的异质性特征积极打造"中国蓝"形象,加强国际合作并优化旅游综合体系等,可降低入境游客的雾霾风险感知,提升我国入境旅游的吸引力。
Based on China’s provincial panel data from 2011 to 2017,the paper employs the emission intensity of sulfur dioxide,nitrogen oxide and smoke dust as the measurement index of smog pollution constructs regression model of impact of smog on inbound tourism scale from the perspective of risk perception theory,and makes empirical analysis using Two-way Fixed Effect Model.The results show that smog has significantly negative impact on the scale of inbound tourism in China.Judging from the categories of tourists,the negative impact of smog on the scale of foreign tourists is significant,while the negative impact on the scale of tourists from Hong Kong,Macao and Taiwan is not obvious,indicating that the foreign tourist market is more sensitive to smog pollution,and there is heterogeneity in tourists’perception for smog affecting inbound tourism.Furthermore,the heterogeneity of risk perception is examined from different regions with different pollution levels.The negative impact of smog in the more polluted northern regions on inbound tourism is significantly greater than that in the southern regions.On this basis,the negative impact of smog in the southern and northern regions on the scale of foreign tourists is significantly greater than that of tourists from Hong Kong,Macao and Taiwan.This further proves that foreign tourists have stronger perception of smog risk than tourists from Hong Kong,Macao and Taiwan.Therefore,effective ways such as strengthening the control of smog pollution,especially in heavily polluted areas,and taking measures to create the image of"China Blue",strengthening international regional cooperation,and optimizing the comprehensive tourism system according to the heterogeneity of tourists’preferences can be taken to reduce tourists’perception of smog risk and enhance the attractiveness of China’s inbound tourism.
作者
叶莉
陈修谦
YE Li;CHEN Xiu-qian(Business School,Guangxi University,Nanning 530004;Guangxi University of Finance and Economics,Nanning 530003,China)
出处
《广东财经大学学报》
CSSCI
北大核心
2020年第4期48-57,共10页
Journal of Guangdong University of Finance & Economics
基金
国家自然科学基金资助项目(71964001)。
关键词
雾霾环境污染
入境旅游
风险感知
游客
空气质量
港澳台地区
smog environmental pollution
inbound tourism
risk perception
tourist
air quality
Hong Kong
Macao and Taiwan
