摘要
广播电视作为舆论宣传的主体,需要不断提高权威影响力,不断加强人才队伍的建设,提高舆论宣传能力,有鉴于此,阐明提高新闻舆论宣传能力的必要性,进而提出优化策略。
As an important subject of public opinion propaganda,the radio and television media needs to continuously improve their authority and influence,continuously strengthen the construction of the news talent team,and comprehensively improve the publicity and propaganda capabilities.In view of this,this article will analyze the necessity of improving the publicity ability of news,and then propose the optimization strategy.
作者
彭永忠
PENG Yongzhong(Loudi Radio and TV Station, Loudi 417000, China)
出处
《中国有线电视》
2020年第8期955-956,共2页
China Digital Cable TV
关键词
新时代
广播电视媒体
舆论宣传能力
new era
radio and television media
propaganda ability
