摘要
贝克的"风险社会"理论得到广泛的认同。社交媒体改变了新闻舆论的传统格局,强大的舆论压力带来了声誉风险的普遍化。传统媒体的话语垄断地位被削弱,网络舆论监督对新闻机构的社会声誉构成潜在威胁。新闻机构为规避声誉风险,媒体应急管理应运而生。媒体应急管理的目标在于发现新闻机构的"风险盲点",降低声誉风险的危害程度。"风险盲点"在结构上具有多维性,主要体现在时间结构、空间结构和心理结构三个方面的认识盲区。认知并把握"风险盲点"的三维结构,针对"风险盲点"展开相应的"盲点管理",通过提高媒体应急管理水平维护新闻机构良好的社会声誉。
Beck’s"risk society"theory is widely recognized.Social media has changed the traditional pattern of public opinion,and the powerful force of public opinion triggers the generalization of reputation risk.The discursive monopoly status of traditional news agencies has been weakened,and the internet surveillance by public opinion poses a potential threat to the social reputation of news agencies.In order to avoid reputation risks among news agencies,media emergency management emerges as the times require,the goal of which is to discover the"risk blind spot"of news agencies and reduce the extent of damage of reputation risks.And the multi-dimension of"risk blind spot"in structure mainly reflected in the blind spot in understanding of three aspects:time structure,spatial structure and psychological structure.It’s essential to cognize and grasp the three-dimensional structure of"risk blind spot",develop corresponding"blind spot management"for"risk blind spot",and maintain a good social reputation of news agencies by improving the level of media emergency management.
作者
刘海明
王豪
Liu Haiming;Wang Hao
出处
《新媒体与社会》
2020年第1期239-259,共21页
New Media and Society
基金
国家社科基金重点项目“重大公共事件的社会伦理心态研究”(项目批准号:17AZD006)。
关键词
舆论风险
风险盲点
媒体应急管理
盲点管理
心理结构
Public Opinion Risk
Risk Blind Spot
Media Crisis
Blind Spot Management
Psychological Structure
