摘要
随着数字出版和知识付费时代的到来,出版机构的内容生产方式和传播方式发生了巨大变化,深入探讨知识服务在出版行业的应用和发展,解决出版行业知识服务发展中存在问题,探索适合我国出版业知识服务创新发展的路径势在必行。出版业开展知识服务面临的问题,使得基于用户画像的“数据+内容+服务+共享+反馈”模式成为出版业知识服务创新发展的路径选择,即整合数据资源、实施用户画像,开发优质内容、提升品牌形象,定位知识服务、线上线下互动,实现网络共享、强化合作共赢,接受用户反馈、促进知识付费。
With the coming of the times of digital publishing and knowledge payment,the content-producing and communication modes of the publishing organizations have changed dramatically.Therefore,discussing in-depth the application and development of knowledge service in the publishing industry,solving the existing problems in the development of knowledge service in the publishing industry,and exploring the paths suitable for the innovation development of knowledge service of our country′s publishing industry are necessary.Faced with the problems in the publishing industry′s carrying out knowledge service,the"data+contents+service+sha⁃ring+feedback"mode based on the users portrait has become the path choice for the innovation development of knowledge service of the publishing industry.Namely,integrate data resources,carry out users portrait,develop superb contents,upgrade brand images,position knowledge service,interact online and off-line,realize online sharing,strengthen cooperation and win-win,receive users′feedback,and facilitate knowledge payment.
作者
杨秦予
杜晓宇
Yang Qinyu;Du Xiaoyu
出处
《中州学刊》
CSSCI
北大核心
2020年第7期168-172,共5页
Academic Journal of Zhongzhou
基金
河南省宣传思想文化战线“四个一批”人才项目“媒介融合时代我国图书出版业数字化转型策略研究”。
关键词
出版业
知识服务
用户画像
the publishing industry
knowledge service
users portrait
