摘要
【目的/意义】研究表明尽管社交媒体用户对个人隐私问题表现出明显的关注,但仍然会在社交网站中披露个人信息,这就是隐私悖论现象。本文旨在探讨隐私悖论背后的成因,以便更进一步的揭示这一悖论,为后续研究提供参考。【方法/过程】本文从调节定向理论和解释水平理论出发,构建隐私关注与披露行为相关联的理论模型,并利用SPSS和AMOS软件对收集到的数据进行统计分析以完成对所构建模型的验证。【结果/结论】通过研究发现,社交网络用户隐私关注问题会直接影响其近远期披露意图;披露意图与披露行为正向相关;促进定向为主导的个体比预防定向为主导的个体更倾向于具有近期披露信息的意图,而且前者也会选择在社交网站上披露更多的个人信息。
【Purpose/significance】Research shows that although social media users show obvious concerns about personal privacy issues,they will still disclose personal information on social networking sites,which is the phenomenon of privacy paradox.This article aims to explore the reasons behind the privacy paradox,so as to further reveal this paradox,and provide reference for subsequent research.【Method/process】Starting from the Regulation Focus Theory and Construal Level Theory,this paper builds a theoretical model of privacy concerns and disclosure behaviors,and uses SPSS and AMOS software to perform statistical analysis on the collected data to complete the verification of the constructed model.【Result/conclusion】Through research,it is found that the privacy concerns of social network users will directly affect their short-term and long-term disclosure intentions;disclosure intentions are positively related to disclosure behavior;individuals who promote orientation oriented are more likely to have the intention to disclose information in the near future than those who prevent orientation oriented,and they will also choose to disclose more personal information on social networks.
作者
沈旺
高雪倩
代旺
杨博全
SHEN Wang;GAO Xue-qian;DAI Wang;YANG Bo-quan(School of Management,Jilin University,Changchun 130022,China)
出处
《情报科学》
CSSCI
北大核心
2020年第8期120-127,140,共9页
Information Science
基金
国家自然科学基金“基于图模型的多源异构在线产品评论数据融合与知识发现研究”(71974075)。
关键词
社交网络
隐私悖论
解释水平理论
调节定向理论
social network
privacy paradox
construal level theory
regulatory focus theory
