摘要
通过对近十五年主流媒体建构的申遗图景的分析发现:申遗热经历过三个短暂阶段,报道主题从"申遗筹备"变为"申遗问题忧思",主要矛盾由遗产保护与开发变为遗产资源归属等矛盾,遗产项目发展方向由文化品牌变为商业旅游。这一图景既反映我国现实中申遗难度加大、申遗理性化趋势,也折射出我国在加强文化保护政策后地方传统文化的兴起,及我国民族文化资本化与文化产业全球化的趋势。
Through the media construction analysis of the world cultural heritage application landscape in the mainstream media in the past fifteen years,it is found that heat of world cultural heritage application had experienced three short-term stages,and the theme of the report had changed from"preparation of the application for the world cultural heritage" to "the worry of the application for the world cultural heritage".The main contradiction had changed from protection and development of heritage resources to attribution of heritage resources.The development direction of heritage projects had changed from cultural brands to commercial tourism.This picture not only reflects the rising difficulty of applying for the legacy of China,but also the rationalization of the application,and reflects the rise of local traditional culture after the strengthening of cultural protection policy,and the trend of national cultural capitalization and cultural industry globalization.
作者
黄谷香
姚君喜
Huang Guxiang;Yao Junxi
出处
《中国文化产业评论》
2020年第1期305-317,共13页
Commentary on Cultural Industry in China
基金
国家哲学社会科学重大项目“汉语异域传播与中国文化影响模式研究”(17ZDA273)阶段性成果。
关键词
申遗
媒介建构
文化变迁
application for the world cultural heritage
media construction
cultural change
