摘要
延边州龙井市苹果梨的发展前景受苹果梨本身的特质以及营销策略的影响。本文主要探讨延边州特色农产品苹果梨的市场现状以及现有的营销结构的弊端,并依据实际情况提出新型营销策略。
The development prospect of apple pear in Longjing City,Yanbian Prefecture is influenced by its own characteristics and marketing strategy.This paper mainly discusses the market situation of apple pear with special agricultural products in Yanbian Prefecture and the disadvantages of the existing marketing structure,and puts forward a new marketing strategy according to the actual situation.
作者
焦艳褀
韩明晨
丁思诗
吴世宁
JIAO Yanqi;HAN Mingchen;DING Sishi;WU Shining(Jilin University of Architecture School of Economics and Management Changchun,Jilin 130118;Jilin University of Architecture Faculty of Materials Science and Engineering Changchun,Jilin 130118)
出处
《现代农业研究》
2020年第8期25-26,共2页
Modern Agriculture Research
