摘要
2020年,新冠肺炎疫情作为突发性的重大公众事件,为品牌的公关提供了再一次的机遇。餐饮实业受到其自身限制因素的影响,业绩严重下滑。对于如何在这样的情况下维护公共关系,多家快餐连锁企业用凸显式、并列式和周期式的多种公关具体策略为品牌赢得知名度与美誉度。
In 2020,COVID-19 is a major public emergency,which provides another opportunity for brand public relations.Influenced by its own limiting factors,the catering industry's performance has declined seriously.Regarding how to maintain public relations in such a situation,many fast food chain enterprises use a variety of specific public relations strategies of highlighting,juxtaposing and cyclical to win brand popularity and reputation.
作者
殷琪蒙
YIN Qi-meng(Shandong University,Jinan 250100,China)
出处
《中小企业管理与科技》
2020年第19期84-87,共4页
Management & Technology of SME
关键词
积极公关
新冠肺炎
品牌形象
positive public relations
COVID-19
brand image
