摘要
本文基于对北京德青源农业科技股份有限公司的深度调查,采取单案例探索性研究方法,系统分析了农业龙头企业在农业产业生态系统动态演进的过程中是如何发挥主体作用、推动农业产业生态系统持续升级的。研究发现:第一,依托农业龙头企业打造农业产业生态系统,既是建立现代农业产业体系、实现农业现代化的有效途径,也是解决"三农"问题、打赢脱贫攻坚战的有力武器;第二,农业龙头企业必须紧紧围绕各利益相关者的需求及其变化趋势,提出切实的价值主张,积极推动价值创造,实现与各利益相关者的价值共享,建立起循环迭代且螺旋式上升的农业产业生态系统动态演进机制;第三,农业龙头企业承担企业社会责任,并不一定要以牺牲其经济效益为代价,依托农业产业生态系统的高效运转可以确保经济效益与生态效益、社会效益的均衡发展。
Based on an in-depth investigation of Deqingyuan Enterprise,this article uses a single case exploratory research method to systematically analyze how a leading agricultural enterprise plays a main role in promoting the sustainable upgrading of agricultural industrial ecosystem in the process of its dynamic evolution.The results show that,firstly,relying on leading enterprises to build an agricultural industrial ecosystem is not only an effective way to establish a modern agricultural industrial system and realize agricultural modernization,but also a powerful weapon to deal with the three dimensional rural issues and win the battle against poverty.Secondly,leading agricultural enterprises must closely focus on the needs of stakeholders and their changing trends,put forward practical value propositions,actively promote value creation,realize value sharing with stakeholders,and establish a dynamic evolution mechanism of agricultural industrial ecosystem with cycle iteration and spiral rise.Thirdly,leading agricultural enterprises should not assume corporate social responsibility at the expense of their economic benefits,but rely on the efficient operation of agricultural industrial ecosystem to ensure a balanced development of economic benefits,ecological benefits and social benefits.
作者
刘刚
张泠然
殷建瓴
Liu Gang;Zhang Lingran;Yin Jianling
出处
《中国农村经济》
CSSCI
北大核心
2020年第7期24-39,共16页
Chinese Rural Economy
基金
国家社会科学基金重点项目“产业链视角下战略产业选择与投资研究”(项目编号:17AJY012)的资助。
关键词
农业产业生态系统
产业扶贫
价值主张
价值创造
价值共享
Agricultural Industrial Ecosystem
Industrial Poverty Alleviation
Value Proposition
Value Creation
Value Sharing
