摘要
2020年初,新型冠状病毒肺炎疫情爆发,新鲜农产品电商成为疫情中最受关注的领域。笔者注意到,有多个参赛团队以农产品直播电商作为创业竞赛项目,而在竞赛辅导中,笔者发现学生团队所提交的项目申请材料往往容易陷入单纯为求新求异,忽视直播电商本身所存在的缺陷,以及对农产品直播电商的风险认识不足等三类误区。针对这些问题,笔者提出了引导学生团队准确把握农产品的受众范围,大力挖掘农产品电商直播平台的品牌内涵,并用心进行农产品电商直播平台的品牌塑造三大建议。
Early 2020,in the context of the new coronavirus epidemic,fresh produce E-commerce has become the most concerned areas of the epidemic.The author focuses on multiple competition teams that use live E-commerce of agricultural products as their entry.However,in the competition coaching,I found that the project application materials submitted by student teams are often prone to fall into the purely for the sake of innovation and creativity,ignoring the flaws of the live E-commerce itself,not paying attention to establish a unique brand of agricultural E-commerce platform three types of misunderstandings.In response to these issues,the author proposes to guide the student team to accurately grasp the audience range of agricultural products,vigorously explore the brand connotation of the live agricultural E-commerce platform,and to carry out the branding of the live agricultural E-commerce platform by heart three major proposals.
作者
曾凡
朱萃
Zeng Fan;Zhu Cui(Jiageng College,Xiamen University,Zhangzhou,Fujian 363105)
出处
《粮食科技与经济》
2020年第6期146-148,共3页
Food Science And Technology And Economy
关键词
农产品
直播
电商
创业竞赛
agricultural products
direct broadcasting
business
entrepreneurial competition
