摘要
大运河国家文化公园建设与研学旅游相结合,是推动大运河文化保护与活化的有效途径,对提升民族文化自信,增进研学旅游者大运河知识素养,带动区域经济协调发展有重要意义。政府政策、市场需求、资源赋予为大运河国家文化公园江苏段研学旅游发展提供了广阔前景。在分析研学旅游发展现状的基础上,从资源、课程、体验、人才和宣传营销角度出发提出“RCETM”发展策略,以研学旅游为抓手,加快大运河国家文化公园江苏段建设。
Realizing the combination of construction of Grand Canal National Cultural Park and educational tourism is an effective way to promote the protection and revitalization of Grand Canal culture.It is of great significance to enhance national culture confidence,improve the knowledge accomplishment of the Grand Canal for tourists and drive coordinated development of regional economy.Government policies,market demand and resource endowment provide broad prospects for the development of educational tourism in Jiangsu section of Grand Canal National Cultural Park.Based on the analysis of the existing problems in the development of educational tourism,this article proposes a"RCETM"development strategy from the perspective of resources,courses,experiences,talents and marketing,in order to accelerate the construction of Jiangsu Section of the Grand Canal National Cultural Park with educational tourism.
作者
李玮
LI Wei(Tourism College of Hunan Normal University,Changsha 410081,China;Research Institute for Educational Tourism of Hunan Normal University,Changsha 410081,China)
出处
《科技创业月刊》
2020年第7期52-55,共4页
Journal of Entrepreneurship in Science & Technology
基金
湖南师范大学研学旅行研究院课题“研学旅游目的地发展研究”(YX202002)。
