摘要
近年来,电子商务取得了前所未有的大幅度发展,已走进千家万户,成为人们日常生活必不可少的基本消费,也是社会主义市场经济中不容小觑的组成部分。在电商环境不断完善的同时,传统实体店经济遭受了重大的打击,实体门店倒闭的现象频频发生。因此,为了保证实体经济的持续发展,传统实体店转型已成必然。文章分析实体店经营寒流的原因,探讨传统实体店如何转型。
In recent years, e-commerce has made unprecedented development, has entered thousands of households,has become the essential basic consumption of people’s daily life, and is also an important part of the socialist market economy.With the continuous improvement of the e-commerce environment, the traditional real store economy has suffered a major blow, and the phenomenon of the closure of the real store occurs frequently. Therefore, in order to ensure the sustainable development of the real economy, the transformation of traditional stores has become inevitable. This paper analyzes the causes of poor operation of physical stores, and discusses how to transform the traditional physical stores.
作者
张宇
Zhang Yu(Xiaoyi Bureau of Industry and Information Technology,Xiaoyi Shanxi 032300)
出处
《现代工业经济和信息化》
2020年第7期10-11,共2页
Modern Industrial Economy and Informationization
关键词
电商环境
传统实体店经济
转型
必然
e-commerce environment
traditional store economy
transformation
necessity
