摘要
从高职院校大学生网络舆情角度出发,分析在校大学生信息获取方式和存在问题,厘清自媒体时代网络舆情相关概念。通过文献研究和实地调查分析高职院校舆情特点,应用危机管理理论和传播学理论,构建自媒体时代高校网络舆情引导机制。该机制有利于职业院校开展舆情管理和精细化管理,促进校园稳定和高质量发展。
From vocational college students’perspective of online public opinion,this article analyzes information acquisition methods and existing problems among them,and clarifies relevant concepts of online public opinion in the We-Media era.In addition,characteristics of public opinion in vocational colleges are analyzed through literature research and on-the-spot survey.And a mechanism guiding network public opinion at colleges and universities in We-Media era is set up by applying crisis management theory and communication theory.This mechanism is conducive to public opinion management,refined management,a stable campus environment and high-quality development in vocational colleges.
作者
刘鹏茹
张伟龙
李荣娴
Liu Pengru;Zhang Weilong;Li Rongxian(Department of Discipline Inspection Supervision and Audit,Hebei Jiaotong Vocational and Technical College,Shijiazhuang 050035)
出处
《河北交通教育》
2020年第2期54-56,共3页
Hebei Traffic Education
基金
2013年度河北省社会科学基金项目“河北省高职院校网络舆情分析与管理机制研究”,项目编号:HB13GL042。
关键词
网络舆情
自媒体
多元化
online public opinion
We-Media
diversification
