摘要
跨境电商的发展已成为商务英语人才培养的重要背景,而目前高校商务英语专业因英语语言教学与电子商务、国际贸易深度融合不足,普遍存在人才培养无法满足跨境电商跨越式发展需求的问题。文章通过分析跨境电商对于商务英语人才基础能力、专业能力、发展能力的需求,探讨如何借助产教融合实现相应的理论课程、人才培养以及实践模式的构建。
The development of cross-border e-commerce has become an important background for the cultivation of business English talents.At present,due to the insufficient integration of English language teaching,e-commerce and international trade,the cultivation of business English talents in colleges and universities cannot meet the needs of the leapfrog development of cross-border e-commerce.This paper analyzes the requirements of cross-border e-commerce on the basic ability,professional ability and developmental ability of business English talents,and discusses how to realize the corresponding theoretical courses,talent cultivation and construction of practice mode with the help of industry-education integration.
出处
《高教学刊》
2020年第28期153-155,共3页
Journal of Higher Education
基金
湖南省教改课题“‘产教融合’视域下商务英语专业学生‘实习-就业’一体化创新机制研究与实践”(编号:2016(400))阶段性成果。
关键词
跨境电商
产教融合
商务英语
人才培养
cross-border e-commerce
industry-education integration
business English
talent cultivation
