摘要
近些年来,我国社会发展非常迅速,社会的各行各业想要不断的提升自身综合实力、促进可持续发展,就必须对自身各项业务进行创新。当前,商业银行在发展过程中已经开展了相应的金融创新,并且对银行内部的营销手段、工作机制进行了一定的调整。本文将通过商业银行开展金融创新的动因和策略进行分析,以此为商业银行提供一定的参考。
In recent years,China's society has developed very rapidly.If all walks of life in society want to continuously improve their comprehensive strength and promote sustainable development,they must innovate their own businesses.At present,commercial banks have carried out corresponding financial innovations in the development process,and have made certain adjustments to their internal marketing methods and working mechanisms.This article analyzes the motivations and strategies of commercial banks to carry out financial innovation,so as to provide certain references for commercial banks.
作者
李佳敏
LI Jia-min(Wuxi Branch of Postal Savings Bank of China,Wuxi 214000,China)
出处
《价值工程》
2020年第23期31-32,共2页
Value Engineering
关键词
商业银行
金融创新
变革动因
途径分析
commercial bank
financial innovation
motivation of reform
path analysis
