摘要
汕头杨梅是集高营养价值、医用价值于一体的岭南特色水果,具有良好的产业效益。采用问卷调查和访谈法,研究发现品牌知名度低,销售渠道窄,电商专业程度弱,严重制约汕头杨梅的发展。提出以自媒体为载体,开展新媒体营销,打造汕头杨梅品牌知名度。开拓专业化电商销售渠道,提高杨梅的销量,促进汕头杨梅果农持续增收。
Shantou bayberry is a Lingnan specialty fruit that combines high nutritional value and medical value.It has good industrial benefits.This article used questionnaire surveys and interviews to find that low brand awareness,narrow sales channels,and weak e-commerce expertise seriously restrict the development of Shantou bayberry.This paper put forward with We Media as the carrier,develop new media marketing,and build Shantou bayberry brand awareness,open up professional e-commerce sales channels and increase the sales and income of bayberry,promote the continued income increase of Shantou bayberry fruit farmers.
作者
李晓玲
LI Xiao-ling(Guangdong Finance&Trade Vocational College,Guangzhou,Guangdong 510445)
出处
《安徽农业科学》
CAS
2020年第15期247-250,共4页
Journal of Anhui Agricultural Sciences
关键词
自媒体
汕头杨梅
电商营销
农民增收
We Media
Shantou bayberry
E-commerce marketing
Increase farmers’income
