摘要
服装网络营销专业属于服装营销管理学科。随着我国网络销售新平台、新方式的不断涌现,服装营销管理学科的研究内容呈现出消费者需求驱动为主、供应链向数字化管理升级、营销手段逐步转向线上媒体主导的新态势。2020年春的疫情加速了商品营销网络化,服装网络营销成为中国服装高等教育的新课题。鉴于广西服装高等教育中服装营销管理学科建设的基础薄弱,文章调研了区内外其他高校建设服装营销专业的成果,探讨在广西如何办好服装网络营销专业。
The clothing network marketing major belongs to the clothing marketing management discipline.With the emergence of new online sales platform and new ways in China,the research contents of clothing marketing management show a new trend of consumer demand-driven,supply chain upgrading to digital management and marketing means gradually turning to online media-led.In the spring of 2020,the epidemic situation accelerated the networking of commodity marketing,and the network marketing of clothing has become a new subject of Chinese clothing higher education.Based on the weak foundation of clothing marketing management in Guangxi higher education,this paper investigates the achievements of clothingmarketing major in other colleges and universities inside and outside the region,and discusses how to do well in Guangxi clothing network marketing major.
作者
全艳丽
Quan Yanli(Guangxi Vocational College of Performing Arts,Nanning 530000,China)
关键词
网络
服装营销
数字时代
专业建设
network
clothing marketing
digital era
major construction
