摘要
改革开放使我国扩大对外贸易,随着我国社会经济的快速发展和对外贸易政策的变化,大量的外贸货品被需求,外贸货运代理的公司应运而生。最近几年,由于我国对货运代理行业的支持和良好的国际货运代理环境,外贸货运代理公司的数量不断增加。然而,在行业竞争越来越激烈以及国际贸易不断变化的情境下,众多中小型的外贸货运代理公司都在面临着空前未有的难题。文中深入研究货运代理服务营销策略,从相关理论基础入手,对深圳货运代理服务营销策略中存在的问题进行深度剖析,最后,基于问题提出针对性的优化策略,推动深圳货运代理更好发展的同时,为相关研究学者提供借鉴和参考。
With the rapid development of social economy and the change of foreign trade policy,a large number of foreign trade goods are demanded,and foreign trade freight forwarding companies emerge as the times require.In recent years,because of our country s support for the freight forwarding industry and a good international freight forwarding environment,the number of foreign trade freight forwarding companies is increasing.However,in the context of increasingly fierce competition in the industry and changing international trade,many small and medium-sized foreign trade freight forwarding companies are facing unprecedented problems.In this paper,the in-depth study of freight forwarding service marketing strategy,starting from the relevant theoretical basis,in-depth analysis of the problems in Shenzhen freight forwarding service marketing strategy,and finally based on the problems put forward targeted optimization strategy,to promote the better development of Shenzhen freight forwarding,at the same time,to provide reference for relevant scholars.
作者
吕小东
LV Xiao-dong(Huizhou City Vocational College,Huizhou 516000,China)
出处
《物流工程与管理》
2020年第7期57-59,共3页
Logistics Engineering and Management
关键词
货运代理
服务营销
营销策略
freight forwarder
service marketing
marketing strategy
