摘要
随着互联网和现代传播技术的快速发展,人们只需通过一部手机或者一台电脑就能实时获取全球最新的消息,其中社交媒体、网络直播、短视频等新业态获得大众青睐,新媒体成为网络营销新动力。高校文创产品是将校园文化创意转化形成具有实用价值、文化内涵的高附加值产品,通过新媒体营销平台赋能高校文创产品,其传播载体、传播手段、传播效果,具有一定的研究意义和借鉴价值。
With the rapid development of the Internet and modern communication technologies,people can obtain the latest news in real time through a mobile phone or a computer.Among them,new formats such as social media,webcast,short video,etc.are popular among the public The media has become a new driving force for online marketing.College cultural and creative products are the transformation of campus cultural creativity into high-value-added products with practical value and cultural connotation.The new media marketing platform empowers college cultural and creative products.And learn from value.
作者
黄佩思
张拓
HUANG Peisi;ZHANG Tuo(Guangdong Songshan Vocational and Technical College,Shaoguan 512000)
出处
《办公自动化》
2020年第11期48-50,共3页
Office Informatization
基金
广东大学生科技创新培育专项资金资助项目。
关键词
高校文创
新媒体
营销策略
College cultural creation
Newmedia
Marketing strategy
