摘要
从日本舶来的二次元在中国逐渐由小众文化向主流文化转变。在此过程中,以网络动漫《那年那兔那些事》(文中简称《那兔》)为代表的新生代国漫及其衍生的"破壁"现象引人关注。《那兔》契合了国家记忆传播的现实诉求,同时满足了"二次元迷"求知、求趣、求认同的心理需要,成为为二次元文化注入"现实性"与"年代感"的代表性文本。
The ACGN imported from Japan has gradually evolved from minority culture to mainstream culture in China.In this process,the new generation of Chinese animation represented by the online animation Year Hare Affair,is popular on social media and attracts a lot of attention.Year Hare Affair conforms to the realistic demands of national memory communication,and meets the psychological needs of ACGN fans to seek knowledge,interest and identity.It has become one of the best practice to inject a touch of reality and history into the ACGN culture.
出处
《传媒观察》
2020年第7期60-66,共7页
Media Observer
基金
国家新闻出版广电总局部级社科研究项目“国产动画电影的主流价值承载及有效传播研究”(GDT1606)阶段性成果。
