摘要
传统的政治传播主要呈现一种宏观的宏大叙事的特征,对微观的日常生活关注甚少。而伴随着新时代的到来,政治传播策略呈现出从宏观向微观转向的趋势。在新时代政治传播新情境下,综合改革开放带来的社会转型新特征、新媒介革命带来新传播生态以及新时代受众群体新特征这三大要素,新时代政治传播的“日常生活化”策略展现出了独特的价值。基于此,新时代政治传播的“日常生活化”策略在实践层面可以从传播内容积极回应人民群众实际需求、传播话语生活化和传播方式紧贴日常生活传播热点三个方面展开。
The traditional political communication mainly presents a macro and grand narrative feature,and pays little attention to the micro everyday life.With the coming of the new era,the political communication strategy is changing from macro to micro.In the new situation of political communication in the new era,the reform and opening up has brought about new characteristics of social transformation,new media revolution has brought about new communication ecology,and the audience groups have also shown new characteristics,therefore,the strategy of everyday life shows its unique value.Based on these,the strategy of everyday life can be carried out on the practice level from three aspects:the communication content should respond to the needs of the people,the communication discourse should be life-oriented and the communication mode should be close to the hot spots of everyday life.
出处
《中州学刊》
CSSCI
北大核心
2020年第6期166-172,共7页
Academic Journal of Zhongzhou
基金
教育部人文社会科学研究专项任务项目(中国特色社会主义理论体系研究)“新时代我国新闻宣传使命研究”(18JD710022)。
